Are you a budding graphic designer looking to add something to your portfolio? Maybe you’re a small business owner in need of a logo. No matter the reason, there is a lot that goes into designing a logo that you may not have thought about.
- Get a feel of the brand you are designing the logo for. It might help to write down a list of expressive words that come to mind when you think of the brand. How you describe a quirky cafe will be different from how you describe a law firm, for example. Refer to this list when doing your sketches.
- Do a bunch of sketches and play around with different shapes and compositions. Draw 20 small boxes, give yourself 20 minutes, and do a small sketch in each box. Don’t worry about making each sketch perfect – this is to just get your ideas out and experiment. When you’re done, you can pick the best ones and develop them further.
- Keep things simple. When people look at the logo, they should be able to understand what the brand is about right away, so use simple and recognizable shapes.